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Expert insights on business management, client experience, and business growth for wellness professionals.

A corded desk telephone on the oak reception counter of a small wellness studio, beside a ceramic cup and a sprig of eucalyptus
Industry Insights

AI and spa booking in 2026: what has actually arrived

People want to book a massage by chatting to an assistant. Here's what AI is really being used for in wellness businesses, and what clients think of it.

6 min read
A laptop open on a spa office desk showing a simple bar chart with a rising trend line, a cup of tea beside it and a treatment room visible through the doorway behind
Industry Insights

Spa industry statistics: what's published, and by whom

A sourced guide to spa industry statistics: what GWI, ISPA and CBRE actually publish, the geographies they cover, and which common benchmarks have no source.

17 min read
A wellness studio's back-office desk at the end of the day: an open laptop with its screen dark, loose supplier paperwork and a cup of tea, and through an archway behind it a treatment room standing ready and empty
Industry Insights

Wellness industry trends in 2026: which ones have a source

Most 2026 wellness trend lists cite nothing. Here's the one trend with real numbers behind it, what's actually growing, and which claims to ignore.

7 min read
The head of a treatment table made up with crisp white linen and a rolled towel, a lit candle on a low stool beside it and plain amber bottles on a shelf behind
Business Growth

Pricing your wellness services: what clients decide on

What the evidence says clients actually choose on, what they'll pay more for, and how to reason about your prices when no industry benchmark exists.

7 min read
A treatment table made up and waiting: fresh cream linen, a wool blanket folded back across one corner, and a single rolled towel at the head
Client Experience

Client Personalization Strategies for Spas

Learn proven personalization strategies to enhance client experiences, boost retention, and grow your spa business through tailored service and communication.

8 min read