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Industry Insights

Articles and insights about industry insights for wellness professionals.

The quiet corner of one small treatment room, a wooden stool with a folded blanket beside a low trolley, afternoon light falling across the floor
Industry Insights

A Mindbody Alternative for Small Wellness Shops

Looking for a Mindbody alternative? Here's what Mindbody actually costs, who it's built for, and where a simpler tool fits a small shop.

7 min read
A treatment trolley beside the table in a small studio, its linen top holding just a bowl of dark massage stones, one plain amber bottle and a jade gua sha stone
Industry Insights

Setmore Alternative for Independent Wellness Shops

Setmore's free plan is real and its annual price is hard to beat. An honest look at what it costs, its limits, and where a wellness-specific alternative fits.

7 min read
A brass key on a folded linen cloth on the welcome table of a small studio, beside a terracotta pot of rosemary and a ceramic cup, the treatment area out of focus behind
Industry Insights

A Fresha Alternative for Small Independent Wellness Shops

Fresha charges a subscription plus a new-client marketplace fee it doesn't publish the rate for. What Fresha really costs in 2026, and where WellDesk fits.

8 min read
The waiting corner of a small wellness studio: one armchair with a wool throw over its arm, a low wooden side table beside it holding a cup and a potted fern
Industry Insights

Consumer wellness preferences: what the surveys say

What clients say they want: how they feel about booking online, why they book, and the personalisation they actually ask for.

6 min read
A corded desk telephone on the oak reception counter of a small wellness studio, beside a ceramic cup and a sprig of eucalyptus
Industry Insights

AI and spa booking in 2026: what has actually arrived

People want to book a massage by chatting to an assistant. Here's what AI is really being used for in wellness businesses, and what clients think of it.

6 min read
A laptop open on a spa office desk showing a simple bar chart with a rising trend line, a cup of tea beside it and a treatment room visible through the doorway behind
Industry Insights

Spa industry statistics: what's published, and by whom

A sourced guide to spa industry statistics: what GWI, ISPA and CBRE actually publish, the geographies they cover, and which common benchmarks have no source.

17 min read
A wellness studio's back-office desk at the end of the day: an open laptop with its screen dark, loose supplier paperwork and a cup of tea, and through an archway behind it a treatment room standing ready and empty
Industry Insights

Wellness industry trends in 2026: which ones have a source

Most 2026 wellness trend lists cite nothing. Here's the one trend with real numbers behind it, what's actually growing, and which claims to ignore.

7 min read